Kathi sketched her initial design for the foundation's logo as soon as we got home from the Patient Summit on September 28th. I loved the freeform, carefree look of it but Kathi wasn't satisfied; she insisted that she needed to clean it up. Well, it's her foundation and her logo so I sat back and let her play with it all she wanted. In the meantime, we also sought the advice of a friend who has experience working with logos. This friend suggested that the font for the words framing Kathi's logo be changed to something more professional looking. I have to give Kathi kudos here, because she loved that font. It wasn't easy for her to let that go. But she worked at the logo and the font and came up with this one:
We're both quite pleased with the result! She tried different variations -- no outlines on anything, outlined letters only, outlined everything, blue first then green, green first then blue.... She worked hard to convey the brightness and hope that's inherent in her vision for the foundation. I think she nailed it!
She then added her tagline. This is a keeper!
~ Pia
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